Original requirement
Develop a survey generator with a translation facility and socio-demographic intelligence module, to create and publish custom surveys and collect meaningful results.
Solution
- We developed a web-based survey management system to allow the capturing of surveys.
- UI design and UX process flow were designed and specified by THE SURGERY and we developed a custom framework to match the requirements.
- Questions and predefined answer sets can be created and translated into any language and currency group.
- These can further be fine-tuned for specific socio-demographic areas.
- We custom-developed all question and answer modules to harvest data using preset questions and answers.
Benefits
- Flexible administrative interface catering for any selection of Languages, Countries, Currencies and Socio-demographic groups.
- Socio-demographic intelligence module allows feedback to be normalised into relevant result sets.
- Through evolution we streamlined the user interface and interaction to improve the overall user experience.
- White label facility allows for brand-specific survey generation.
Further enhancements
- Infographic based feedback reporting with respondent profile focus points.
- Realtime tracking of exposure, respondents and question drop-off rate.
- Flexible survey colour selection to enhance branding.